As the About Us video attests, we believe in walking our talk with every single management recommendation we make. So, it shouldn’t surprise you that we take a spoonful of our own medicine when it comes to marketing our veterinary continuing education event.
Helping Veterinary Continuing Education Stay Strong
When you hire us to do an veterinary continuing education event, you are immediately built into our Publishing Calendar, a schedule of weekly blog, FB and Twitter posts designed to increase awareness of your event and drive attendance. Let me give you an idea of how it works.
Let’s say that one of us is scheduled to do a lecture on How To Talk About Money at your upcoming conference. Our team immediately goes to work. First, the event is posted on our Events Page and optimized for the search engines. This includes imbedding hyperlinks into the material that drive traffic directly to your website, information about your conference, and a direct pathway to your registration page. The HTC website had over 20K visitors to its site last year alone and because they typically come to our site looking for help, they are the perfect audience for your material.
Secondly, as we mentioned above, the event will go into our Publishing
Calendar and a blog related to the speaking content will be scheduled for publication a week or two before the event as a way to drum up enthusiasm for the lecture and the conference itself. Blogs are cross posted to our social media pages including Facebook, Twitter, Google + and more. We’ll also invite you to share them and push them out to conference attendees. This boosts the online visibility of your veterinary continuing education event as the material is churned through various social media venues and shared by your attendees.
Link Bait? What’s that?
The next thing we do is try to create what’s called ‘link bait’. These are enticing handout materials or videos designed to encourage the prospective attendee to click through the blog and events content to receive something. These link baits can be all sorts of things: ‘Watch this video of how these superstar CCR’s capture a phone shopper to the practice’ or ‘Comes with a handy break room poster.’ But don’t let the name deceive you; there’s no slight of hand here. These ‘baits’ are valuable morsels and great value-adds that help distinguish your conference.
The last thing we do is try to give a nod to your prospective vendors. We recognized that your sponsors spend a great deal of money to be represented at your conference. We do our best to acknowledging them, however we can, in all of the material we produce. We believe in being genuinely grateful for their support and if there’s a chance to thank them in front of our prospective audience, we do so. We can even include hyperlinks to their products or services if that’s something you would like us to do.
By working with you to promote your conference, everybody wins. We increase your exposure and maybe more importantly we publicize our entire community’s desire to learn and improve and encourage the outliers, those that rarely attend CE functions, to come and join in on the fun.
Thank you for thinking of us for our education needs. If you have other ideas on how we can help you make your event a complete success, but sure to reach out to us. We’d love to help!