Ontario Veterinary Medical Association 2016 Conference

For the second year in a row, Halow Tassava Consulting will be speaking at the OVMA Conference & Trade Show in Toronto, Canada!

For the 2016 veterinary conference, Brenda Tassava, CVPM, CVJ will be presenting over two days in the area of practice management. Join her on Thursday, January 28th for:

• End the Office Bickering: Uniting the Front and Back 
  

  In most veterinary practices, you can find an invisible, yet extremely thick wall that exists between “the front and the back”. This wall is so impenetrable at times that it also becomes a barrier between the staff and clients, which ultimately impacts patient care. This wall has a name and it is called “conflict”. The most basic reason for conflict in any workplace is undefined expectations coupled with poor communication. The number one priority of any practice manager is to create and support an environment of mutual respect, and bring the team together to work towards common goals of caring. Learn how to build a strong foundation that eliminates the walls of conflict and fosters true teamwork.

• The Next Stage of Technology: Client Service & Communication 2.0 

  With the rapid changes we are seeing today in the world, in terms of technology and communication it’s no wonder our heads are spinning! We not only have 4 generations of employees in the workplace, but we also have 4 generations of clients. Finding the best approaches to communicating across so many different styles, with so many tools available to us can be challenging. Learn how to choose and use the best technology tools for your practice’s success today, and into the future.

• Marketing Your Practice in a Mobile World

  If 80% of humans own a mobile phone, with more than 55% of Canadians owning a smartphone, how does this impact your ability to connect with your clients? Did you know that texting is the most popular smartphone activity? Mobility is very quickly changing the world and the way we live our lives everyday. This session will bring you up to speed with today’s mobile world and send you back to your practice with the critical steps you need to include in your strategic marketing plan.

Then, come back on Friday, January 29th for:

• Your Competitive Edge: The Client Cycle of Service 

  In a world where veterinary practices are losing their market share to increased competition, and alternative avenues that are delivering products and services, how does one go about differentiating themselves? You can cut your fees and offer discounts to keep up, but that results in a race to the bottom. Alternatively, creating new service areas often keeps you ahead of the competition, but only until they catch up and replicate what you’ve done. Want to truly set yourself apart? Examine your cycle of service and make every step of the client experience your differentiator.

• TRUST Yourself to Become a Better Leader 

  If you are a frustrated practice owner or manager who is looking for ways to turn apathetic employees into engaged ones, then you need to learn what motivates and drives today’s team members. Your management style might just be what’s standing in the way of taking your team to the next level! Learn how to connect with your 21^st century employees, beginning with the trinity of TRUST: Character, Competence, and Caring.

• New Tips to Engage and Empower Your Team 

  The number one asset of any veterinary practice is its people. But how do you get them to engage with your clients, with one another, and take your practice to the next level? Stop thinking of them as employees, or as team members and start working with partners. Brenda Tassava has a proven track record at leading cultural change in veterinary practices. This session will get you jump-started for breaking the ice, and moving forward with your own team of veterinary practice partners.

Brenda will also be leading a Practice Pearls Session, Preventative Care and Wellness: Setting and Measuring Goals. You’ve been promoting preventative care for years, but do you know how well your practice is doing when it comes to your team’s recommendations? Throw out the ACT and focus on data that’s relevant to all stages of your practice’s preventative care program. We’ll explore snapshots of success from real practices that are taking their preventative care programs to the next level.