THRIVE! PVMA’s 1st Veterinary Management Conference

You get it! You’re supposed to be online, you’re supposed to post to social media; you’re supposed to pay attention to online reviews; but where’s the time? Where to start? How to be effective? What to write about? How do you know if it’s working?

So many questions and so MANY answers at the Pennsylvania Veterinary Medical Association’s FIRST all veterinary management conference at the Kalahari Waterpark and Resort in the Poconos!

Bash Halow and the Kalahari’s elephant mascot, Kenya, both have birthdays in February (not making that up; his is on the 3rd if you want to bring him a Twinkie or something), so there should be plenty of fun and festiveness in the air.

Here’s a look at Halow’s track and the rest of what’s happening at this auspicious first for the PVMA.

Thrive Veterinary Management Conference

Down and Dirty Thirty: Thirty-minute power sessions of essential marketing information and veterinary continuing education

Marketing Goals and Returns: Who you are; what you’re trying to accomplish; and getting started with marketing.

Too many veterinary professionals are spending fistfuls on advertising and online presence packages with no clear goals and no clear connection between the money spent and the return on the investment. Mr. Halow will teach you how to lock onto advertising goals and aim specific marketing tactics at them for a direct hit.

A Thriving Website and Online Presence: Bringing structure to a ‘cloud’ of online marketing opportunities

To make the most of your marketing efforts, your website, social media posts, client reviews and business listings should all work together. Bash will show you how to optimally set up your online presence so that you capture the attention of existing and new clients and drive them to take an action step like phone your practice or make an appointment.

Thrive Full-Length Management Sessions

Client Communication Tools to Sur-Thrive the Competition

This is a look at the latest client communication tools to grow practice revenue; a retrospective of the very best ways to reach new clients today, resurrect inactive ones, and keep current one’s committed to all that you do for pets. (1.5 hours)

Keeping Culture A-Thrive in Your Practice

Ending the discord and pushback that prevents you moving forward with change.

Embarking on any new effort at your practice may be met with pushback that’s lethal to success. This lecture is a frank discussion about the infighting, system-bucking and sometimes outright hostile interpersonal conflicts that arise in practices and that prevent us from moving forward. Here’s the courage and support you need to effectively communicate to your team members, stop people working against one another, and change chronic workplace toxicity once and for all. (2 hours)

Thrive Workshop

Marketing for the Time Challenged

No time to write or market your practice? Join the time-challenged club. Mr. Halow delivers one of his most effective lessons: hands on help in understanding how to build and optimize marketing material within your very busy schedule. This class walks attendees through how to built/write effective marketing and blog material quickly, load ot onto all of the major veterinary website platforms (vetnetwork, evetsites, wordpress), and how to optimize it. Comes with wonderful follow up materials that you’ll be able to share with the other members of your practice team who can’t attend. Anyone who is budgeting money for online marketing or visibility in 2016 should attend this class. (2.5 hours)

Lots of folks will be hopping a plane to the North American Veterinary Conference 2016 this January.  You instead may enjoy all the water, all the warmth and all the education for a fraction of the cost at this year’s Thrive Veterinary Management Conference February 6th and 7th.