Get Them In and Keep Them Coming Back
You do two things better than anybody else: SERVE and CARE for your clients and patients. So how come you’re not bursting at the seams with business? Well, think about the last conversation you overheard between one of your team members and a client. Did they effectively convey what your practice is really all about?
It’s not enough to explain what Lyme disease is, what early detection blood profiles are…the internet and it’s thousands of resources are already doing that. As veterinary care providers, it is our job to use education to connect client need to our products and services; a critical step this is missing when training our team members.
Get Them In and Keep Them Coming Back uses live recordings of calls made to veterinary practices, scripts, and fast-paced audience participation to create an exciting discussion on the very core goals of every client interaction.
This is the message you have been trying to communicate to your team for years. The enthusiasm of the instructors and the dynamic pace of the lecture will grab the attention of your most hard-to-reach employees. A truly terrific gift to give to the entire team and one that will make a lasting impression on how you communicate to clients both on the phone and in the practice.
Are You Psycho? Wake Up and Take a Stand for The Workplace You and Your Team Deserve!
Your practice’s Mission should not only focus on client care, patient care and medicine, but also your employees and workplace culture. There’s really an end in sight when it comes to office bickering and a dysfunctional family atmosphere. These two workshop sessions with Bash and Brenda will teach you the 5 tenets of a psychologically healthy workplace, and how you can make positive changes at your hospital that will not only impact your employees, but will lead to better patient care, client care and profitability.
The Future of Veterinary Medicine and Your Place in It
Don’t let the economy and industry changes happen to you, PLAN for the future that you want! Never before has a Strategic Planning process been made so easy to understand and execute! This multimedia approach to Strategic Planning with Bash and Brenda comes with great problem solving exercises. Finally a practical guide to building a long term plan for your practice that will focus your team’s energy and improve your practice’s success with patient and client care. Once you try our tips, you’ll be shocked at how easy and helpful building a long term can be. And NO, you don’t need to have a few days off to complete one. We’ll show you how the busiest of practice managers can work with other team members to build a strategic plan that truly works. You’ll leave these workshop sessions ready to leverage your team and lay claim to your future.
Mirror, Mirror…
Ten reasons why your practice leader’s management style is not the fairest of them all…and how you can help his or hers change their ugly ways. Bash’s compilation of some of our industry’s best horror stories, this lecture not only focuses on what went these leaders did wrong, but (more importantly) how they set things right.
Evolving Away From a Revolving Door
Staff attendance and attrition kill your efforts to move forward, yet what are we really doing to hold onto great veterinarians, client care representatives, veterinary assistants and other support staff personnel? Find out how a few practices retained their very best team members and used this base to pull additional star-power employees into the fold.
Team Traction: Engagement and Empowerment is Within Your Grasp
The number one asset of any veterinary practice is its people. But how do you get them to engage with your clients, with one another, and take your practice to the next level? Stop thinking of them as employees, or as team members and start working with partners. Brenda Tassava has a proven track record at leading cultural change in veterinary practices. This session will get you jump-started for breaking the ice, and moving forward with your own team of veterinary practice partners.
SEO: Take the Mystery Out of Being Found Online
Search engine optimization (SEO)—is it mumbo jumbo or is there a magic formula to being found online? SEO isn’t as intimidating as it sounds, and with the right approach you can have more control over where your practice ranks in online searches—simply and affordably.
The Next Stage of Technology: Client Service and Communication 2.0
With the rapid changes we are seeing today in the world, in terms of technology and communication it’s no wonder our heads are spinning! We not only have 4 generations of employees in the workplace, but we also have 4 generations of clients. Finding the best approaches to communicating across so many different styles, with so many tools available to us can be challenging. Learn how to choose and use the best technology tools for your practice’s success today, and into the future.
Merit Based Pay Increases and a Review System That Works!
Let’s face it. You’re behind in your reviews and you dread doing them anyhow. Finally, a process that motivates your team members, improves your working relationship with your employees and is enjoyable to do. Find out how to turn the review process into a discovery process for both you and your staff member.
Ten Disastrous Management Practices
This is a must-attend lecture for every manager out there. You’ll hear a discussion of the 10 fundamental management tools and what goes wrong…disastrously wrong…when they’re not employed. Wag your head at these real-life stories of practice managers who thought they could skip the fundamentals.
Standards of Care & Compliance, Part I & II
Your practice’s fastest route to team work and higher revenue. You’ll learn how our practices sent their annual growth into the double digits merely by focusing on what’s right for patient health.
Measuring your success. Fast, accurate ways of mining your practice data and tracking your compliance success. Comes with great how-to’s specific for Cornerstone, Avimark, Infinity and Cornerstone.
End Your Office Bickering!
A healthy veterinary workplace is within your reach. Intra office bickering is debilitating and completely counter productive to your practice’s goals. END the toxicity at your work place. Discover the real reasons why we argue at work and realistic tactics that make it STOP.
Veterinary Social Media: Getting Your Practice Online in a BIG Way
The bad news, Social Media means that we’ve got more things to learn and do. The good news is they’ll never be a better opportunity to market your practice. Our Industry’s leader in Social Media Marketing, Brenda Tassava shows you time-saving sure-to-be-successful tips on how to use the most popular social media applications to your practices best advantage. Comes with the Halow Tassava Social Media How-To Guide for applications like Facebook, Twitter, Google+, Pinterest and Linked In.
Wellness Plans: Client Retention and Loyalty Through Preventative Care
Why are wellness plans all the buzz? Because they work! Not only do they solve a problem for pet owners, but they are what should be a small part of a veterinary practice’s overall strategic plan. Preventative care plans, when designed and implemented as part of your vision not only improve cash flow, but also drive client loyalty and retention, as well as compliance to your standards of care. Join Brenda as she shows you how your Mission is the foundation for your preventative care plan package, and the best way to get it moving forward.
Scheduling Your Way to Increased Profitability
Every manager knows that their practice’s #1 expense is also their #1 asset: employees! Balancing the costs of payroll while building and maintaining a great workplace culture is challenging. It all begins with an open style of communication and interactive problem-solving. Gaining your team’s trust and buy-in turns “on-the-clock employees” into practice partners, which leads to the workplace culture you crave while delivering higher levels of profitability. This workshop explores innovative ways to manage scheduling, increase efficiency, and decrease payroll expense while creating a healthier workplace environment.
Blogging For Your Practice’s Search Engine Success
‘I’m not going to blog’, you scream. That’s what you think! We’ll show you how this enigmatic writing form can be easily produced and employed at your practice to educate your clients and increase your practice’s online visibility.
Online Reviews: Dealing With Negativity and Nastiness
Does Yelp make you gulp? Do you pale at the sight of some of your online reviews? Are the nasty online comments of disgruntled clients painting an unfair picture of your business? We’ll teach you how the online review process works and the best ways to counteract this potentially damning form of social media.
Social Media ROI: Is All the Work Worth It?
So you’re bought into the need for social media…you’re just not sure if all your effort is amounting to anything. We’ll show you how to build a social media marketing strategy that focuses your limited time on the online applications and postings that make a difference. You’ll discover how to win the social media marketing race with quality, not quantity and how to use online tools to measure your practice’s success and teach you how to improve your efforts each day.
Connecting with Clients in the Digital Age
Feel like you’re spinning your wheels with Facebook? Wondering if your staff members are doing their jobs or just dabbling in the social media world? Join Brenda Tassava, CVPM, CVJ, author of the book, Social Media for Veterinary Professionals as she cuts through all the mumbo jumbo and shows you how social media can catalyze your relationships with existing and future clients. Social media is a growing, and very integral part of your practice’s marketing strategy but don’t think of it as marketing or you won’t see the results you’re hoping for in the short or long term. Learn more about reputation management, new media technology and the value of authentic connections with people through social media.