Reputation Management Sounds Like Someone Needs to Clean Up a Spill In my experience your online image is a pale representation of the real service and care that goes on inside your practice walls. I mean think about it...if people really knew how much you cared and how hard you worked to do the right thing for both your patients and their owners, would you need a new client … [Read more...]
Thanks Mom For Letting Me Have One
There were the gerbils, the hamsters, and the money you blew on Habitrail links. There were the fish…the bags and bags of fish over the years, and the months you nagged me to clean the tank, and, because I never complied, the slight smell of swamp whenever you entered my room. There was the goose that met us at the school bus stop; that ate all the … [Read more...]
CVC Washington DC April 23-26th, 2015
Bash is back with the great CVC crew for Washington, DC 2015. You simply have to check out this line up of practice management education that they have planned. Truly, one of the most innovative roster of topics AND venues. Plus, there is an early bird special if you sign up before March 11th. CVC Practice Management and Full Circle Sessions Bash will do two days of … [Read more...]
Pricing Veterinary Dentistry: a DVM360 Full Circle of Savings
As a supplement to the DVM360 Full Circle that I'm doing with Dr. Heidi Lobprise and Annie Mills at this year's CVC, I've put together some thoughts on pricing veterinary dentistry; how you and your team can address everyone's concerns about money and increase your client's compliance to preventative dentistry. In my experience, there are two major reasons why veterinary … [Read more...]
How To Talk About Money
Don’t Talk About Money. Listen The most important thing you can do when someone has a concern (about money or otherwise) is to demonstrate that you hear him or her and that you care. Make eye contact, nod appropriately, and keep your body open and your arms at your sides. Show that you comprehend by repeating back to the client a summary of their concerns and then let them … [Read more...]