After years of trying to fix clients’ concerns about money with a lecture on value, some practice owners are taking a more direct approach by offering their clients financing options and pet insurance. Not only are these solutions proving to be worth the risk of default, but they’re serving as great new client acquisition tools. Here’s a list of four that are currently … [Read more...]
Social Media Workshop Tour 2014: Chicago, IL
HTC continues the 2014 Social Media Workshop Tour in Chicago this April! Join Brenda Tassava, CVPM, CVJ, author of the book “Social Media for Veterinary Professionals”, and Brie Messier, MBA for a full-day workshop experience designed to help you hit the ground running. You will learn to create a social media marketing strategy for your veterinary practice or organization, … [Read more...]