Objective: To translate the practice’s Mission of service and care into its digital analog. To engage new and existing clients in an online dialogue and celebration of who we are and what we do for animals, pet owners, employees, our community, and our world. To review the internal digital footprint of our clients and patients for service and relationship building opportunities
Qualifications: As the Veterinary Online Reputation Manager and Service Officer, you must have experience writing compelling blog (or other) content and coding blogs for optimal SEO. Must be able to grammatically read, write and edit veterinary related documents in English. Must have a working computer and high speed internet access as well as a mobile device (smart phone or tablet) that can be employed during the course of their work
Responsibilities:
- Working from the practice’s Strategic Plan for Growth, build and maintain an online publishing calendar for content designed to celebrate our Mission, reach new clients and engage existing ones.
- Coordinate with Marketing to ensure that our content is branded similarly to our other marketing materials and make sure that the two kinds of marketing efforts work synergistically.
- Regularly write original blog content for the practice according to a pre-approved schedule. Design online content so that a call to action (appointment, phone call to our practice, etc) is clear and measurable.
- Use SEO tools to optimize blog content, cross post it to our Social Media sites and integrate it optimally with Google +.
- Regularly review SEO data points for our website and our Social Media sites. Demonstrate that your efforts are effective at improving click-throughs, visits and engagement.
- Push all our social media sites’ notifications to your mobile device so that we have immediate alerts of reviews and comments, and then respond in a timely manner. Alert management to any potentially damaging online content written about our company and get approval for your response tactic prior to posting.
- Spend time on the floor of our practice, working with our team, so that your voice will be authentic and so that you will be on hand to record those moments when we are really living out our Mission.
- Review the internal electronic records of our patients and confirm that we have been complete in our recommendations and service opportunities. Confirm that all clients have been properly invoiced. Proactively make phone calls or reach out to them electronically to pre-emptively serve them.
- Coordinate our online content and engagement efforts with Vetstreet. Review compliance data from Vetstreet and their efforts to engage our clients and confirm that all efforts are working together for maximum benefit.
- Regularly stay apprised of changes to Vetstreet and all other online communication tools that are available to us to make sure we are making the most use of these powerful platforms
- Using Vetstreet’s newsletter tools, select content, design and optimize 4 newsletters each year (quarterly).
- Oversee the practice’s email reminders and email and texting appointment confirmations. Set goals for accuracy and compliance with respect to both. Track success.